Gaming
Speaking at the BMO Capital Markets Digital Entertainment Conference, the exec revealed that the studio currently holds a 6% market share, and is hoping to increase this with a multi-tiered strategy.
The firm's business plan includes a focus on three sectors: present and future consoles, online and social networks and entertainment convergence. Earlier this year, Ubisoft announced Uplay - a web-based service that will allow gamers greater connectivity with one another - and expanded its roster of movie licences.
"We have many opportunities to gain market share," Gillemot said during the event, which took place in the wake of reports that pre-order sales of Assassin's Creed II are up by 10-20% over the original.
Ubisoft will release Assassin's Creed II for PC and Xbox 360 in North America on November 17 and Europe on November 20. A PC edition will arrive in March next year.
Related Stories
Level Up
Retro Corner: 'Diablo'We revisit the game that started the dungeon crawler sub-genre, Diablo.
Gaming Reviews
'Ghost Recon: Future Soldier' reviewFuture Soldier amps up the action set pieces in an epic, globe-spanning story.
Gaming Features
Kickstarter: The future of games funding?We investigate the growing trend of 'crowd-source' funding for games projects.
Gaming Interviews
DiRT Showdown interview with CodemastersWe talk to Codemasters about the rowdy, supercharged son of the DiRT franchise.
