Gaming

EA launches prepaid debit card

Published Sunday, Dec 6 2009, 11:16 GMT | By Mark Langshaw
EA launches prepaid debit card
Electronic Arts has launched an EA Sports branded prepaid debit card in conjunction with Visa and Coconut Creek.

The card enables customers to claim redeemable points on all EA Sports purchases made online or at high street retailers. Funds can also be allocated from a payroll direct deposit or a current account.

"The EA Sports DebitSmart Visa Prepaid Card is a great opportunity for us to offer our community of loyal customers a new way to purchase and save on their favourite EA Sports game titles," said EA Sports marketing exec Todd Sitrin.

"Consumers use the card while making their everyday purchases and are rewarded with EA Sports video games. This programme is a perfect marriage of encouraging responsible spending while providing a unique reward programme."

Customers can exchange their accumulated points for EA Sports titles via the publisher's website. The service commences on December 15.
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