Last year, Activision caused controversy by setting a £54.99 recommended retail price for Call of Duty: Modern Warfare 2, although retailers subsequently drove down prices as demand for the game soared.
However, DeLong believes that the days of high RRPs will soon come to an end as downloadable and episodic content becomes more profitable.
Speaking to Game Informer, he said: "I think that we're going to start to see, maybe not in the next year, but in the near future, games go down the route of smaller up-front experiences and lower prices at the beginning and then the ability to extend the game through episodic material or future feature material. I think that's a direction we're probably heading in."
DeLong explained that a reduction in prices would not only benefit the consumer, but also make sound business sense by keeping people playing games for longer.
"Games are getting more expensive, and times are tough, and it's getting harder to purchase every game you want," he said.
"So, how can we keep people playing and offer them more but not have to make them break the bank to do it? It's going to be an interesting creative problem for us to solve."