Gaming

Nintendo dismisses Wii price cuts

Published Saturday, Mar 6 2010, 03:10 GMT | By Liam Martin
Nintendo dismisses Wii price cuts
A Nintendo executive has ruled out the need for any imminent price cuts on the Nintendo Wii.

Speaking to Gamebeat, Nintendo of America's Cammie Dunaway said that a reduction in price isn't necessary due to high demand for the console.

"Right now, we continue to see demand at very strong levels. It's tough to find a Wii now. If we hit 100 stores in the area, we would find Wiis in only 20% of them today," he explained.

"That tremendous strength we had in December really wiped the pipeline clean. Our pipeline, the retailer pipeline. And so with that kind of demand, it doesn't suggest the need for any pricing actions."

Dunaway added that Nintendo's new Vitality Sensor, as well as the upcoming Zelda, will help the company put on a decent show at this year's E3.
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