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'FIFA 11' launch second biggest in the UK

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FIFA 11
FIFA 11 has received the second biggest launch in the UK.

Electronic Arts revealed to MCV that the title shifted 821,000 units in its opening weekend across all platforms.

It made £28.93 million, a sum higher than the total value of any other release week so far this year, and second only to Modern Warfare 2's release last November.

"FIFA 11 is the most critically and commercially successful football launch ever and that’s something the whole studio team in Vancouver, the EA publishing organisation and our retail partners can be immensely proud of,” said UK marketing director Stuart Lang.

"We want to bring all football fans into the FIFA franchise. So we’re really focused on long-term engagement and that means understanding how we can continually improve and stay ahead of the game to ensure we deliver the essential interactive football product and service that every football fan wants to participate in."

Released last week, the title has topped the all-formats, Xbox 360, PS3 and Wii charts.

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