In an interview with Gamasutra, the exec said that the firm is planning to release the next iteration of the crime sim alongside its film counterpart.
However, Farrell declined to comment on a specific release window for the projects, and divulged no further details of the movie. "I'm not going to comment on their timing," he said. "I can't speak for the people in Hollywood. [But] this builds our brand at no cost to us."
Developed by Volition, Inc, Saints Row was released for Xbox 360 in 2006. A multi-platform sequel followed in 2008.
Further details of the cinematic adaptation are expected to be revealed in December.