Miyamoto reveals Mii avatar strategy

Nintendo's Shigeru Miyamoto has said that the studio is planning to set the "world standard for avatars".

Speaking via the firm's official site, the exec said that he aims to turn the company's Mii avatar into a worldwide format.

"Simply put, I want to spread Mii characters all around the world," he said. "Exchanging it with people close to you is a given. Whether you use StreetPass or through the network, I want to implement Mii characters in all sorts of ways. Ultimately, I want Mii characters to be the world standard for avatars."

He added: "If it becomes a worldwide format, it'll be fun. Purely and simply, I just want everyone to use it in a variety of ways."

Nintendo has added a range of new features to the Mii avatar for 3DS owners. The new handheld debuted in Japan earlier this week.