Gaming
PopCap forms new studio 4th & Battery
Published Tuesday, Apr 5 2011, 22:36 BST | By Scott Nichols | Add comment
© PopCap
The new studio is an experimental approach for the company best known for Plants vs Zombies and Bejeweled Blitz, and will focus on smaller, simpler and edgier games.
"4th & Battery is a purely experimental, creative label with none of the typical concerns like schedules, profitability, or even target audience. It's kind of the video game equivalent of B-sides or short films," said PopCap chief creative officer Jason Kapalka about the new studio. "Expect weirdness."
Along with the announcement of the new studio, 4th & Battery has announced its first game, Unpleasant Horse, for iOS devices.
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