GAME and Play.com have listed the handheld at £229.99 for the WiFi model and £279.99 for the 3G-enabled version, according to Eurogamer.
In the US, Sony has confirmed the PlayStation Vita will retail for $249 (€249 / £223) and $299 (€299 / £268) respectively.
August gaming expo Gamescom will be the most likely venue for a UK price announcement.
PlayStation Vita was revealed, priced and dated during Sony's E3 2011 press conference last night.
PlayStation Vita features two analog sticks, an OLED touchscreen, a touch panel on the back of the system, rear and front cameras and SixAxis tilt control, and has graphical capabilities comparable to the PS3.
The PlayStation Vita will release worldwide by the end of the year.
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Watch the PlayStation Vita E3 reveal trailer below: