Electronic Arts sued by former NBA star Bill Russell

Electronic Arts is being sued by former NBA star Bill Russell for the alleged unlawful use of his likeness.

The ex-Celtics centre and University of San Francisco player claims that EA violated federal antitrust laws by including him in NCAA Basketball 09 without permission.

Russell's complaint is also directed at the NCAA for selling $150 (£96) videos featuring footage of him. He accuses both parties of preventing former student athletes from receiving compensation for commercial use of their likenesses, Bloomberg reports.

The report notes that Russell's lawsuit could be consolidated with former University of California basketball star Ed O'Bannon's 2009 complaint, which alleged that the NCAA deprives college players from making revenue through licensing agreements.

"We do not believe violations of any current or former student athlete rights or NCAA bylaws have occurred related to our products," said EA in response to the 2009 suit.

EA faced a similar legal dispute with ex-Rutgers University quarterback Ryan Hart over his depiction in NCAA Football. A court ruled in the studio's favour last month.

The company is yet to comment on Russell's lawsuit.

> Madden NFL creator sues EA