'Sims' creator Will Wright announces new game 'HiveMind'

The Sims creator Will Wright has revealed his next game project HiveMind.

In an interview with VentureBeat, the game is described as a new step in what Wright calls "personal gaming".

"Rather than craft a game like FarmVille for players to learn and play, we learn about you and your routines and incorporate that into a form of game play," Wright said.

The idea behind HiveMind is to help users discover new avenues for fun in their everyday life based on their interests.

"It blurs entertainment, lifestyle and personal tools," Wright said. "With that data, the world and the opportunities for entertainment within it become more visible to you.

"If we can learn enough about the player, we can create games about their real life. How do we get you more engaged in reality rather than distract you from it?"

Wright continued: "When you look at the arc of the games I have done, starting from SimCity, they are each mining a deeper level of creativity. And they are more focused on the individual over time."

HiveMind is currently under development by the company of the same name, which Wright co-founded. It will be targeting mobile devices and social networks, though no specifics are available regarding its platform or release schedule.

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