Gaming
New Xbox represents "tremendous opportunity" for THQ
Published Friday, Feb 3 2012, 17:02 GMT | By Liam Martin | 2 comments
The new Xbox is said to represent a "tremendous opportunity" to turn around the fortunes of THQ.
Expressing a desire to establish itself during the early stages of the new Xbox, THQ CEO Brian Farrell told investors that the machine represents risk and opportunity, reports CVG.
"I agree that as we approach a potential new console cycle it does introduce an element of risk. Another way to think about that is it does present a tremendous amount of opportunity," explained Farrell.
"The best time to establish new IP is near the beginning of a new cycle and we think that can provide a tremendous opportunity for the transformation of THQ."
One of the games thought to be heading to the new Xbox is Saints Row 4, which is reportedly already in the planning stages at Volition.
THQ has previously stated that it was "thrilled" with how Saints Row: The Third had performed in North America.
Earlier this week, the company reported losses of more than $55 million in the last quarter. Unsold units of the uDraw Game Tablet were said to account for $100 million in potential sales and lost revenue.
Watch a trailer for Saints Row: The Third below:
Expressing a desire to establish itself during the early stages of the new Xbox, THQ CEO Brian Farrell told investors that the machine represents risk and opportunity, reports CVG.
© THQ
© Microsoft Games
"I agree that as we approach a potential new console cycle it does introduce an element of risk. Another way to think about that is it does present a tremendous amount of opportunity," explained Farrell.
"The best time to establish new IP is near the beginning of a new cycle and we think that can provide a tremendous opportunity for the transformation of THQ."
One of the games thought to be heading to the new Xbox is Saints Row 4, which is reportedly already in the planning stages at Volition.
THQ has previously stated that it was "thrilled" with how Saints Row: The Third had performed in North America.
Earlier this week, the company reported losses of more than $55 million in the last quarter. Unsold units of the uDraw Game Tablet were said to account for $100 million in potential sales and lost revenue.
Watch a trailer for Saints Row: The Third below:
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