The footage stars Baltimore Ravens linebacker Ray Lewis, who shares his thoughts on what it takes to build a legacy in the sport.
During the presentation, EA revealed that Madden NFL 13 will make use of the new Infinity Engine to introduce more realistic physics to the series. The technology introduces a countless number of animations, making every tackle unique.
A new career mode will enable players to join a league with up to 32 other people, taking on the role of existing athletes, coaches, or user generated players. Team management can be carried out on tablets and smartphones via a companion app.
The Xbox 360 edition of the game will feature deep Kinect integration, allowing players to carry out orders via voice commands.
Madden NFL 13 will be released for PlayStation 3, Wii , Xbox 360, PS Vita on August 28.
> Digital Spy's E3 Gaming Expo 2012 complete coverage