Digital Spy

Search Digital Spy
2

Gaming News

Nintendo 3DS sales momentum in Europe, US is weak, says Nintendo

By
Nintendo 3DS sales in the US and Europe have taken a tumble since Christmas, Nintendo has admitted.

Calling the sales momentum in the regions "weak", Nintendo boss Satoru Iwata told shareholders that the handheld's sales share was only 20% in the sizeable markets.

Nintendo 3DS

© Nintendo

Nintendo 3DS XL

© Nintendo



"While the Nintendo 3DS has a certain degree of sales momentum in Japan, the momentum in the US and Europe is currently weak," Iwata explained.

"Considering that the US and European markets are larger than the Japanese market in terms of the size of the population, sales in the US and Europe are supposed to be larger.

"Sales of the Nintendo 3DS are constant in Japan and in fact we could say the sales volume is exceeding our forecast at the start of this fiscal year."

Iwata revealed that the 3DS market share in Europe and the US was 20%, compared to 55% in Japan, where it is viewed as the centre of the Japanese video game market.

He continued: "For those investors who understand this situation, they might think that our earnings situation will not turn around in the way we have mentioned, or they might think it will take a much longer time than we expect to revitalise the profit situation.

"With the Nintendo 3DS XL I just spoke about and our key titles, such as New Super Mario Bros 2, to be released globally this summer, one of our immediate top-priority missions is to create sales momentum which can wipe this type of concern away at an early stage."


Announced last month, the 3DS XL will launch in Europe on July 28 and North America in August. It features bigger screens and an improved battery life.

New Super Mario Bros 2, meanwhile, launches in PAL territories on August 17, two days before its North American release.

You May Like

Comments

Loading...