Describing the game as a "unique type of football experience", the game's development director lists a number of the title's features.
Lords of Football is a lifestyle football management sim, combining traditional tactical and training gameplay with off-the-field antics.
By day, players set training regimes and tactics, pick squads and motivate the team. By night, the focus shifts to social and recreational activities, such as going to the pub or gambling at a casino.
Team members have their own unique personalities, which are influenced by what happens during the evening.
It features a living, breathing 3D world, with a full day and night cycle and varying weather conditions.
The game is being developed by Italian studio Geniaware, while former Chelsea and Italy striker Gianluca Vialli is on board as a consultant.
Screenshot gallery - Lords of Football images:
Copyright: GeniawareTraditional football management simulations, such as Football Manager 2012, have enjoyed enormous success on the PC, regularly topping the weekly chart.
Equally successful are lifestyle games such as The Sims 3 and its numerous expansions.
Lords of Football is due to be released for the PC this summer.