Nintendo head Saturo Iwata dismissed the importance of launching the console first, as well as its power in relation to the PS4 and Xbox 720, during an interview with Gamasutra.
"Being first in the next generation race is not important at all," he said.
"One of the reasons we believe this is the time for Nintendo to launch the Wii U is it's going to be important for the world," Iwata explained, before tackling the issue of hardware power.
"Even when we were going to launch the Wii system, there were a lot of voices saying, 'Nintendo should stop making hardware'.
"The reasoning behind that was Nintendo would not have any chance against Microsoft and Sony.
"The fact of the matter was, I did not think Nintendo should compete against these companies with the same message and same entertainment options for people.
"We have not changed our strategy. In other words, we just do not care what kind of 'more beef' console Microsoft and Sony might produce in 2013. Our focus is on how we can make our new console different than [others]."
Iwata concluded by saying that the console's price would help determine its success, echoing previous statements that suggest the Wii U will be "reasonably priced".
"The pricing of Wii U is going to be one of the most important elements when it is going to be launched.
"The environment is different. Wii U is going to be launching in a different environment than when the Wii was launched," he added.
Earlier this week, industry analyst Michael Pachter said that the Wii U would struggle at market.
The Wedbush Securities analyst believes that the Wii U's Gamepad will be a hindrance rather than a help, potentially affecting sales.
The Wii U is scheduled to launch later this year. Reports have linked it with a November or December release.
Watch Digital Spy's Wii U hands-on video below: