The competition, which aims to find the best Tekken-inspired photography, runs until the end of August.
Copyright: InstagramInspired by the "tag" element of Tekken Tag Tournament 2, fans are being asked to use Instagram to tag photos inspired by the franchise.
"Whether this is a friend screaming with excitement, a piece of Tekken-themed architecture, Tekken-looking street art or even Tekken-inspired hair, the search is on to find images of everything and anything that makes people think Tekken", reads a statement by Namco Bandai.
A selection of the best images will be on display at the East Gallery in Shoreditch from September 13-15, alongside the work of graffiti and rock artists Inkie and Vince Ray.
Winning photographers will be invited to attend the event, potentially earning a number of Tekken-themed prizes.
One winner will receive an exclusive We Are Tekken version of Tekken Tag Tournament 2, a Kotobukiya Yoshimitsu statue, a T-shirt, bowling bag and Vince Ray's Anna Williams poster signed by Harada-san.
Users can enter the competition by uploading their Tekken-themed pictures to Instagram using #WEARETEKKEN or #TTT2.
Tekken Tag Tournament 2 is a console port of the arcade game with an expanded character roster and new game modes.
It was confirmed at this year's E3 that Snoop Dogg will feature in the game as a non-playable character, having contributed music to the game's soundtrack.
Tekken Tag Tournament 2 will be released for PlayStation 3 and Xbox 360 on September 11 in North America and September 14 in Europe.
> Tekken Tag Tournament 2 preview: New features added to best-of package
Watch the opening introduction to Tekken Tag Tournament 2 below: