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GAME and Gamestation to become single brand?

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GAME and Gamestation may become a single brand in the future, it has been suggested.

New GAME CEO Martyn Gibbs told MCV that the company was researching with stores and gamers to see what they wanted from a specialist.

GAME store
GameStation store


"At the moment we're researching with our store teams and various different gamer sets across the UK to determine what they want from a specialist," explained Gibbs.

"It's obviously an enormous piece of work that we're going through and we're nearing the end of it. We will have the answers to this very shortly," he added.

Describing this year's OpCapita takeover as a fresh start, the GAME CEO hinted at more store openings to come, including a 'tireless search' to find a site to replace the soon-to-be closed Oxford Street store.

Though unwilling to reveal the firm's strategy going forward, Gibbs said that the immediate future was about building the community and preparing for Christmas.

"We have our conference in a few weeks' time, we are mid planning for our Christmas campaign and we are seeing a lot of our recruitment come to fruition with numerous new starters bringing a wealth of new experience to our central support teams.

"We have new stores to launch, a home to find in the West End of London and some significant evolution to our customer experience in all channels.

"We have a wealth of new titles and formats to launch, digital initiatives that are truly unique, and new partnerships to announce.

"Basically, we have had our time to set up camp, we will now build and develop our community of gamers driven by the community for the community," he added.

A total of 277 shops and 2,000 jobs were lost as a result of the GAME Group's entry into administration. The remaining 333 stores have largely remained untouched.

GAME Group's battle with bankruptcy reportedly drove yearly video game sales down by 34%.

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