The colourful box art promotes the multiplayer aspect of the upcoming platform title. It features Mario, Luigi, Toad and multiple Yoshis.
Announced yesterday, the Wii U will launch on November 18 in North America and November 30 in Europe with a basic model and Premium bundle.
The basic pack includes a white Wii U console with 8GB of memory, a Wii U gamepad, AC adapter and a HDMI cable.
The Premium set will offer the system in black with 32GB of memory, a copy of Nintendo Land, Wii U sensor bar, a gamepad charging cradle, stands for the gamepad and console and Nintendo Network Premium membership.
New Super Mario Bros U is a confirmed launch title, alongside Rayman Legends, ZombiU and FIFA 13.
Box art for Assassin's Creed 3, Avengers and Just Dance 4 was recently revealed by Amazon.
Image Gallery - view screenshots of Wii U day one launch titles below: