Next year's ceremony will be overseen by new chairman Harvey Elliott, who will introduce a new category, campaigning and complimentary game submissions.
Elliott's first act as head of the games committee is to introduce the 'Best British Games' award.
The Marmalade managing director, who replaces ex-Sony UK boss Ray Maguire, will also introduce campaigning, bringing the Video Game Awards in line with other BAFTA areas.
Submissions for next year's event, which takes place at the London Hilton on March 5, 2013, can be placed by studios and developers from today (September 24).
In order to promote entries from smaller development teams, each studio can submit one entry for free before Monday, October 22.
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"I am very excited to announce our new 'Best British Game' category, giving us the opportunity to reward the great wealth of British talent in our industry," Elliott told GamesIndustry.Biz.
"In addition, we are offering a complimentary entry to each company, making the Awards more accessible, particularly to those smaller developers, and hopefully seeing more games being put forward for consideration than ever before," he added.
Battlefield 3 won the public-voted 'GAME Award of 2011' at this year's BAFTAs, while Portal 2 picked up the award for 'Best Game'.
Watch a trailer for Battlefield 3 below: