The promotion will let users earn points for downloading games on the Wii U, with those points turning into credit that can be used to buy more games from either the Wii U or 3DS eShop.
Users will earn points equal to 10% of their purchase price on all Wii U game downloads through December 31. This includes both Nintendo's own games as well as downloadable third-party titles.
For example, downloading a $59.99 retail Wii U game will earn 599 points. Every 500 points can then be redeemed for $5 in eShop credit through a Digital Deluxe Promotion website launching some time in December.
Nintendo notes that users will sign into the promotional website and earn their credit using a "Nintendo Network ID and password".
This is the first time Nintendo has mentioned Nintendo Network accounts, which may turn out to be the new online system replacing friend codes on Wii U.
Nintendo recently said that it will hold a Nintendo Direct video conference close to the system's launch to explain the online features in greater detail.
The catch is that the promotion only applies to users who buy the Wii U Deluxe system bundle, which is the $349.99 black Wii U system that features 32GB of storage and includes the game Nintendo Land.
Copyright: NintendoUsers with the Wii U basic system, the white Wii U with 8GB of storage and no pack-in game, will not be eligible to earn points through the promotion even if they purchase and download games through the Wii U eShop.
Also excluded from the promotion are 3DS eShop games and Wii shop titles, which includes WiiWare and virtual console games that could also be downloaded on a Wii system.
The eShop credit users earn though the promotion, however, can be used on these other downloadable games.
The Wii U Digital Deluxe Promotion is only confirmed for North America at this time. It is unknown whether a similar promotion will be available in Europe, and whether it would also apply to the ZombiU Premium bundle or just the Wii U Deluxe bundle.
Wii U will launch on November 18 in North America, followed by a November 30 launch across Europe.