EA's digital distributions service will host a different deal every day in the run-up to Christmas.
Deals include pre-order bonuses, discounts on new titles and franchises, partner promotions and more. Examples include 50% off Battlefield 3 on December 5 and £40 of voucher codes for pre-ordering Crysis 3 on December 12.
EA will close the sale on Christmas Day by offering 50% off everything in-store. Users can view the full selection of offers by visiting Origin.
Earlier this year, Electronic Arts described its Origin service as a "huge success".
The online platform played host to 12 million downloads and attracted 50 publishing partners over the last 12 months.
EA Origins is currently pushing the Battlefield 3: Premium service, which gives users early access to DLC and exclusive items.
Watch a trailer for Battlefield 3 below: