The promotion will let users earn points for downloading games on the Wii U, with those points turning into credit that can be used to buy more games from either the Wii U or 3DS eShop.
The North American promo offers a rate of about 10% of each purchase returned as points, while in the UK users will earn 8 points for every £8 spent in the Wii U eShop.
Every 500 points earned through the digital deluxe promo can be redeemed for an eShop credit of $5 / £5, which can be used in either the Wii U or 3DS eShop.
Users can sign up for the promotion using their Nintendo Network ID, and any purchases they have already made will be retroactively added to their promo account.
The catch is that the promotion only applies to users who buy the Wii U Deluxe system bundle, which is the more expensive black Wii U system that features 32GB of storage and includes the game Nintendo Land. Users with a white Wii U basic system are not eligible.
The promotion will run through December 2014, so there is plenty of time to earn rewards on your Wii U eShop purchases.
Copyright: NintendoNintendo recently revealed an odd restriction for the Wii U eShop in the UK, where it blocks the sale of adult-rated games until after 11pm.
Earlier today it was revealed that the Wii U has grossed more money than the original Wii, despite selling fewer units.
Official North American sales records show that Nintendo shifted more than 425,000 Wii U consoles during its first week on sale, falling short of the Wii's 475,000 sales, but grossing approximately 21% more cash.
The console reportedly shifted 40,000 units during its first weekend on sale in the UK, with supplies said to be limited until after Christmas.
Despite the impressive figures, no Wii U games made this week's all-format top ten.
> Read our review of Nintendo Land
> Read our review of New Super Mario Bros U
> Read our review of ZombiU
> Read our review of Scribblenauts Unlimited (US only)
Watch a hands-on video with the Wii U below: