Gaming
Activision to develop 'Monster Truck' series
Published Monday, Mar 26 2007, 14:16 BST | By David Gibbon
Games publisher Activision has signed a multi-year agreement granting the firm worldwide rights to develop games based on the Monster Jam live event series.
The first title under the new agreement is already in development and will see 20 of the world's most powerful monster trucks brought to life on the Monster Jam circuit, including Grave Digger, Maximum Destruction, Monster Mutt and El Toro Loco.
"Activision is excited to be partnering with Live Nation to bring Monster Jam to video game fans," stated David Oxford, General Manager, Activision Publishing, Inc. "Monster Jam is an exhilarating live event and we are sure that we can make it come to life in a video game with just as much thrill and excitement."
"We feel we have found a partner in Activision that shares our vision for both an authentic Monster Jam game that will appeal to the core Monster Jam fans, and a game which will also appeal to gamers by going above and way beyond anything we could do at the live events; it will have it all," said Charlie Mancuso, President, Live Nation - Motor Sports.
"Activision's strong relationships with retailers in addition to their strategic marketing and promotional direction for the game were key in our decision to partner with them. We are looking forward to the launch of the game this holiday, and Monster Jam fans and video-gamers alike should rest assured that an outstanding video game is in the works."
The first title under the new agreement is already in development and will see 20 of the world's most powerful monster trucks brought to life on the Monster Jam circuit, including Grave Digger, Maximum Destruction, Monster Mutt and El Toro Loco.
"Activision is excited to be partnering with Live Nation to bring Monster Jam to video game fans," stated David Oxford, General Manager, Activision Publishing, Inc. "Monster Jam is an exhilarating live event and we are sure that we can make it come to life in a video game with just as much thrill and excitement."
"We feel we have found a partner in Activision that shares our vision for both an authentic Monster Jam game that will appeal to the core Monster Jam fans, and a game which will also appeal to gamers by going above and way beyond anything we could do at the live events; it will have it all," said Charlie Mancuso, President, Live Nation - Motor Sports.
"Activision's strong relationships with retailers in addition to their strategic marketing and promotional direction for the game were key in our decision to partner with them. We are looking forward to the launch of the game this holiday, and Monster Jam fans and video-gamers alike should rest assured that an outstanding video game is in the works."
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