The Android-based gaming console is scheduled for an April release, but Pocket-lint understands that the company has enough inventory to ship units a month early.
Gallery - first images of the OUYA Android console:
Copyright: OUYACurrently available for as little as $109.99 (£70.34) from the official OUYA website, the device will reportedly be priced at £99 when it launches at retail.
Releasing as an Amazon exclusive in North America, it is unclear whether or not the online retailer has similar exclusivity rights in the UK.
A follow-up system is also said to be in the pipeline, which will offer stereoscopic gaming on compatible television sets.
OUYA is an Android-based gaming system that plugs into a user's television, enabling them to play Android games, apps and new games designed specifically for the device.
It will run on a Tegra 3 quad-core processor with 1GB of RAM, making it comparable in power to the Nexus 7 tablet.
The device will support cloud gaming service OnLive at launch, as well as having Final Fantasy III and Robotoki's exclusive Human Element prequel.
The OUYA hardware was recently showcased in a new hands-on video.
Watch a video introduction to the OUYA below: