After spending time at CES with companies that were "involved in video game development and distribution", Baird Equity Research has suggested hardware will retail for $350 to $400 in the US (£217 to £248).
Furthermore, it was suggested that PlayStation 4 will launch in October and the new Xbox in November, according to GamesIndustry International.
"Given the fragile state of the console game market, we expect the E3 trade show in June will take on added significance, most likely providing the industry with the first public opportunity to examine next-generation hardware," Colin Sebastian told investors.
"Our checks suggest that next-generation console hardware will be largely built from 'off the shelf' high-end PC components, along with hybrid physical/digital distribution models, enhanced voice controls and motion sensing (Kinect integration with every Xbox), and broad multimedia capabilities.
Above: The latest Xbox 360 interface
"Moreover, a PC-based architecture (Intel chips in the case of Xbox) should have a number of advantages over custom-developed silicon: for one, the learning curve for software developers will be shorter than completely new technology.
"Second, the cost of production and retail price points should be lower than prior console launches."
He continued: "Third, it will be easier to build online services around PC chip architecture, including flexible business models (free-to-play, subscriptions) and multimedia (over the top) content offerings.
"For Microsoft, this design will also allow for more integration with Windows 8 and Windows Mobile devices."
A $350-$400 (£217-£248) price point is similar to the original Xbox 360's launch price of $399 in 2005, but is lower than the PS3's $499 and $599 price in 2006.
Above: The latest PS Store interface on PS3
The report backs up a recent report of a leaked Sony roadmap for the PS4, saying it would be revealed by E3 and out by end of 2013.
The PS4 is believed capable of displaying games in 4K resolution, support Blu-ray and ship at an "affordable" price.
Previous reports suggest that the next-generation Xbox will include two CPUs, one for gaming and another for multimedia applications, as well as Kinect 2.0, 3D technology and the long-rumoured Xbox TV.
Sony and Microsoft are yet to officially confirm any specific details of their future consoles.
Photo gallery - CES 2013 roundup: