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'Call of Duty Online' launches in China

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Call of Duty Online has launched in China.

The free-to-play online first-person shooter is available in open beta format throughout the region.


Released to combat China's ban on video game hardware, NetEase gaming web editor Yin Jun told Kotaku that its launch could signal a change in the way in which first-person shooters are made in China.

"Tencent's offering of COD:OL may cannibalize Tencent's own lineup, as Tencent is the nation's largest provider of first person shooters," explained Jun.

"In the long run COD:OL might affect how FPS games are made in China.

"These AAA titles have a sphere of influence and it doesn't matter when they show up. Their popularity really only depends on what the games offer for Chinese players, if they are able to cater to Chinese players they will be popular," he added.

Call of Duty Online was announced for China last year.

Funded by micro-transactions, it will feature numerous maps and game modes, as well as an original story told through Spec Ops missions.

It was seemingly confirmed when Kotick spoke about a digital-only service during an investors' call in 2011.

Activision has suggested that a successful launch could lead to a global release in the future.

The company launched the subscription-based Call of Duty Elite alongside last year's Modern Warfare 3.

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