Speaking to investors, Nintendo president Satoru Iwata said that the company has no plans to lower the price, as the console is already selling at a loss, reports Eurogamer.
"With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear," Iwata explained.
Iwata believes that while the company is putting its lessons from the 3DS launch to good use, Nintendo is yet to fully communicate the value of the console.
"However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U," Iwata added.
"We delivered Wii U to those consumers who we thought would be the first to buy it, but information has not successfully been passed on to those consumers who we think will be the next people to buy it.
"People always try to compare the sales of Wii U with that of Wii, but the current situation is requiring us to focus upon how to re-energise Wii U sales irrespective of any comparisons with the previous platforms," he concludes.
Nintendo recently announced a host of new Wii U games as part of a Nintendo Direct conference.
Highlights include two Legend of Zelda games, including a Wind Waker remake, and that both a new Mario Kart and a 3D Super Mario are in development.
Watch the Wii U Nintendo Direct conference in full below: