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Wii U price cut wanted by retailers, 'killer app needed soon'

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UK retailers have called for a Wii U price cut in order to boost sales.

Buyers from chains including Tesco, Sainsbury's and ShopTo have told MCV that the device needs a "killer app" if it is to succeed.

Gallery - Wii U launch titles in pictures:
Tesco buyer Jonathan Hayes said: "Wii U has not caught the public's imagination yet.

"We need a killer app to drive sales, and a big marketing push to clearly communicate what Wii U is all about - it will probably be better to focus on the premium edition to do this."

The sentiment was echoed by Sainsbury's and ShopTo, who believe Nintendo needs to better communicate the console's selling points.

"A new strategy needs to be communicated and launched for Easter, the school holidays, the summer holidays and beyond," explained Sainsbury's buyer Gurdeep Hunjan.

"Nintendo needs to show there's a wide range of games available and on the horizon so consumers see Wii U as a good long-term investment," ShopTo's James Rowson added.

Independent retailers, meanwhile, were more vocal about the need for a price cut.

"A price drop on the console or extremely competitive bundle options to encourage consumer take-up would be ideal," said Grainger Games' commercial director Simon Peck.

Xbite founder Nick Whitehead agreed, adding: "Both the machine and software prices are too high to compete. The price point needs looking at but this alone will not fix the issue."

Wind Waker HD

© Nintendo



Nintendo recently lowered its Wii U sales forecast after lower than expected festive sales, cutting the number of anticipated Wii U console sales from 5.5 million units to 4 million units by the end of the financial year.

Despite the setback, Nintendo has ruled out a Wii U price cut in the near future.

The company recently announced a host of new Wii U games as part of a Nintendo Direct conference.

Highlights include two Legend of Zelda games, including a Wind Waker remake, and new Mario Kart and 3D Super Mario games.

Watch the Wii U Nintendo Direct conference in full below:

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