Gaming
Nintendo has secured a deal with Coca-Cola to see its Wii console feature on 182 million packs of Fanta, Sprite and Dr. Pepper soft drinks.
The firm is keen to push Wii into the mainstream and this latest deal guarantees them mass exposure. “It is a classic on-pack promotion,” Nintendo UK marketing director Dawn Paine told MCV. “There will be a website and a very heavy TV advertising campaign, which will run on terrestrial channels. There’s going to be over a million pounds of investment.”
The Wii campaign will be featured across TV and other media for a month, and a huge prize giveaway will be also part of the deal as 10 'ultimate Wii games rooms' will be handed out every day consisting of a Wii, Samsung LCD TV, mini fridge and a case of Sprite, Fanta and Dr. Pepper.
The firm is keen to push Wii into the mainstream and this latest deal guarantees them mass exposure. “It is a classic on-pack promotion,” Nintendo UK marketing director Dawn Paine told MCV. “There will be a website and a very heavy TV advertising campaign, which will run on terrestrial channels. There’s going to be over a million pounds of investment.”
The Wii campaign will be featured across TV and other media for a month, and a huge prize giveaway will be also part of the deal as 10 'ultimate Wii games rooms' will be handed out every day consisting of a Wii, Samsung LCD TV, mini fridge and a case of Sprite, Fanta and Dr. Pepper.
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