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Xbox One pre-orders 'extremely high' as retailers back console

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Retailers have defended the Xbox One amid "overwhelming demand' for Microsoft's new console.

After Blockbuster's announcement that the Xbox One is the most pre-ordered product in its history, retailers have spoken to MCV about customer reaction to Microsoft's device.

First image of the Xbox One

© Microsoft

Xbox One console



"I feel Microsoft was unfairly slammed by some commentators for not providing enough information. I'm sure they were keeping their powder dry for a game-packed E3 press conference," argued Green Man Gaming's Paul Sulyok.

"It gives them time to listen and take note of consumer feedback around pre-owned games, pricing, always-on connectivity, Kinect information privacy and regionally relevant services among others.

"I think the console war will go in favour of the platform that listens to the consumer, publisher and retailer."

The buyer for one of the UK's largest gaming retailers defended Microsoft's pre-owned policy, but said that fans need more information about the firm's policies.

"Everyone needs more clarification. But if Microsoft and suppliers want a cut of profit from pre-owned, then I can understand that.

"Ultimately, I believe Microsoft has shared its vision for the lifespan of the console and now must concentrate at gamers at E3. Otherwise they may lose them to a company in blue."

First image of the Xbox One

© Microsoft

Kinect for Xbox One



Pre-order sales have also been high, with The Hut reporting "an overwhelming pre-order response", while Grainger Games said it had been "inundated with pre-order and product information requests".

ShopTo's Igor Cipolletta said the same, adding: "Despite negative comments about the pre-owned model that has not been officially announced, consumer response has been extremely positive in terms of pre-orders.

"And for the consumers that didn't like what MS has shown so far, they have placed a pre-order for the PS4, so we have an increase on both machines with Xbox One leading this week."

Robert Lindsay, from independent chain GamesCentre, said that consoles need to evolve in order to compete with rival entertainment devices.

"Consoles need to evolve from pure gaming machines if they are to compete with the wide range of devices now available," Lindsay explains.

"At the same time they must keep gaming at their core and that's the challenge.

"Microsoft has built up a strong relationship with core gamers. This could be undone very quickly if they don't listen to their feedback which so far has been lukewarm at best."


Announced last week, Xbox One - described as an all-in-one "ultimate home entertainment system" - will be launched later this year.

While the system won't require an always-on connection, it must be connected to the internet every 24 hours.

Elsewhere, while Microsoft hasn't fully confirmed its policy on used games, a report suggested the firm and publishers will profit from all second-hand sales.

Xbox One will see 15 exclusive games launch in its first year, including Forza Motorsport 5 on day one.

> Follow our on-going Xbox One coverage
> Xbox One's 11 biggest features: New Kinect, controller, used games
> Pre-order your Xbox One now from the Digital Spy Store

Gallery - confirmed games for Xbox One:

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