Ozzy Osbourne signed up by EA

Keen to mix music with gaming, Electronic Arts has made its latest signing in an attempt to merge the two worlds as it bids to appeal to the masses.

Rock king Ozzy Osbourne's new single 'I Don't Wanna Stop', which is taken from his first album in six years Black Rain released last Monday, will appear in forthcoming American football game Madden NFL 08.

Last year's Madden NFL 07 sold more than seven million copies, while the franchise has sold more than 60 million copies since its debut 18 years ago.

Developed in Orlando by EA Tiburon, Madden NFL 08 will be released for Xbox 360, PlayStation 3, Wii, PC, Xbox, PlayStation 2, GameCube, PlayStation Portable and Nintendo DS this August.