Codemasters launches new identity

British games industry stalwart Codemasters has undergone a corporate identity change that will be seen across all future marketing campaigns and game releases.

Developed in association with Branded, a strategic brand consultancy, and Clinic, the new logo design will be seen on the firm's June launches, including Hospital Tycoon, Colin McRae: DIRT and Overloard.

Codemasters' Chairman Rod Cousens said: "The new Codemasters logo is bold and enigmatic and its introduction is a further milestone in the progress of the company. Much like our in-house talent, the new logo can flex its creative muscles. It doesn't have a set colour; it may appear in a wide range of colour or tonal combinations. To that end, it's a logo that always has an element of the maverick about it, which reinforces the creativity and playfulness of Codemasters as a whole."