Gaming
Sir Howard Stringer has told the Financial Times he is aware that consumers would like the cost of the PS3 to be lower, stating the firm is working to "refine" the price of the console by Christmas.
The Sony boss said: "I think that the public would like the cost to be lower, there’s no question about that."
When asked how much Sony could cut the cost of the PS3 by, the CEO said: "That’s what we’re studying at the moment; that’s what we’re trying to refine."
He also stated that current PS3 owners are happy with the machine, but said games have a long way to go until they fully exploit the system. He said: "It takes a long time for producers, and more time because of the cost factor, to embrace the full bandwidth of PlayStation 3.
"It’s only using 20 per cent of it right now. And producers will always wait to see how it’s going, and once they use the full bandwidth the games experience is stunning."
When asked about the competition, Stringer added: "I would be the first to say to you that Nintendo Wii has been a successful enterprise and a very good business model compared to ours... Because it's cheaper."
The Sony boss said: "I think that the public would like the cost to be lower, there’s no question about that."
When asked how much Sony could cut the cost of the PS3 by, the CEO said: "That’s what we’re studying at the moment; that’s what we’re trying to refine."
He also stated that current PS3 owners are happy with the machine, but said games have a long way to go until they fully exploit the system. He said: "It takes a long time for producers, and more time because of the cost factor, to embrace the full bandwidth of PlayStation 3.
"It’s only using 20 per cent of it right now. And producers will always wait to see how it’s going, and once they use the full bandwidth the games experience is stunning."
When asked about the competition, Stringer added: "I would be the first to say to you that Nintendo Wii has been a successful enterprise and a very good business model compared to ours... Because it's cheaper."
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