Gaming
PS3 is failing, says Xbox 360 boss
Published Tuesday, Jul 17 2007, 13:52 BST | By David Gibbon
Peter Moore, boss of Microsoft's Xbox 360 division, has stated that Sony must be worried about the future of the PlayStation 3, claiming the firm's "Japanese business plan is crumbling".
In an interview with GameDaily, Moore admitted that although the Xbox 360 has not taken off in Japan, it has not fallen short of expectations to the extent of Sony's PS3.
“Sony’s getting outsold by what, 6-to-1?” he stated. “You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling.
“I built a business plan for Japan but I don't think my expectations in Japan were anything close to what Sony's expectations are. They are failing.
"They're missing their plan by much more than I'm missing my plan."
Moore added that he believes the current Xbox 360 will outdo Sony's console, stating: “I think the plan we have built, that calls for cost reductions in hardware, clearly gives us an advantage in price that actually allows us to get to lower price points much sooner than Sony will.
“They can have a 'ten-year plan' all they like, but it's executing that plan and getting to the mass market with price points that counts, and I feel a lot closer to being able to do that than they do right now.”
In an interview with GameDaily, Moore admitted that although the Xbox 360 has not taken off in Japan, it has not fallen short of expectations to the extent of Sony's PS3.
“Sony’s getting outsold by what, 6-to-1?” he stated. “You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling.
“I built a business plan for Japan but I don't think my expectations in Japan were anything close to what Sony's expectations are. They are failing.
"They're missing their plan by much more than I'm missing my plan."
Moore added that he believes the current Xbox 360 will outdo Sony's console, stating: “I think the plan we have built, that calls for cost reductions in hardware, clearly gives us an advantage in price that actually allows us to get to lower price points much sooner than Sony will.
“They can have a 'ten-year plan' all they like, but it's executing that plan and getting to the mass market with price points that counts, and I feel a lot closer to being able to do that than they do right now.”
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