Nickelodeon spends $100 million on games
The investment will pay for a plethora of multiplayer games, virtual worlds and new subscription services as the firm seeks to tap into a fast-growing part of the $30 billion dollar industry.
Nickelodeon is keen to create so-called casual games, such as puzzles or card games that can be played for just a few minutes, as developers claim this is one of the fastest-growing segments of the business.
New products already confirmed from the channel including myNOGGIN, a subscription service of educational games for preschoolers and parents.
It will also launch the Nick Gaming Club, a subscription service featuring multiplayer games and 3D avatars that members can use to interact with one another.
"Particularly in the kids' space, with more than 86% of kids 8 to 14 gaming online, we see great momentum for online casual gaming," Cyma Zarghami, Nickelodeon Kids and Family Group President, said in a statement.