PS3 is good value, claims Eidos US boss

The US chief of games giant Eidos has said he believes the PlayStation 3 is good value for money, during an interview with Gi.biz.

Bill Gardner said: "Go buy an HD or a Blu-ray player. Go ahead. Tell me what it costs you. Then take a look at the PS3.

"I don’t think PS3 is too expensive. I do think we’ll start to see additional people pick it up and use it, maybe not necessarily exclusively as a game player but as a Blu-ray player and a game player, and there is an advantage to that."

The outspoken boss also said he doesn't think that a $100 drop would be enough to sell the console to the mass market.

"Sony is a big company. They know what they are doing, " said Gardner.

"I don’t think [the price cut] is enough to reach the mass consumer, but I think it is enough to get it moving again, and it will move a little bit further, and they’ll need to do it again and it will move a bit further."