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Asda calls on Sony to cut PS3 price

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Asda calls on Sony to cut PS3 price
With US and Japanese gamers able to buy a PlayStation 3 console for up to £150 less than in the UK, supermarket chain Asda is leading the way in asking Sony to cut the cost of its console now.

Duncan Cross, head of games at Asda, said the Sony console needs a helping hand in order to succeed.

“I think for us and for Asda’s customers there’s no doubt that we’d like to have seen some price movement on PS3,” Cross told MCV. “The US have got a cut and we’ve got the games bundle but it’s just not the same. I think the console needs an extra something to really get it up to full speed.”

CEO of publisher SCi Jane Cavanagh also added she would be happier if Sony reduced the current £425 price point. "We’re absolutely of the view that Sony will succeed, without question,” said Cavanagh.

“It’s just a case of the timing. From our point of view, the acceleration of that installed base could be driven by further price cuts. The hardware is pretty expensive. As soon as we start to see cuts coming in, we’ll be more comfortable with the performance of PS3.

“The fact that the month after the US announced a price cut there was a doubling of hardware sales speaks volumes – and is incredibly encouraging. If we could have a similar price drop to the US, that would be a very positive first step.”

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