Gaming
Famed for Big Brother and Deal or No Deal TV shows, production company Endemol is now eyeing up the videogames market.
The company, however, states that it has no plans to move into full videogame production or developing in the near future but would like to partner with publishers on future projects.
"As we move into the digital distribution of content and the growth of services like Xbox Live and the digital distribution of games, we see that as quite an interesting outlet for our video-based content alongside games on the same platform," said Peter Cowley, managing director of digital media for Endemol UK.
"Xbox Live could be a great revenue earning distribution platform at some time in the future.
"The subscription model we see in massively multiplayer gaming is very interesting and potentially appealing, but it seems very hard to achieve," admitted Cowley.
Endemol says it has a £15 million investment fund for digital expansion, though this will initially be used to pay for participation TV, gambling and IPTV projects.
The firm recently partnered with Electronic Arts to create an online social network experience called Virtual Me, but says moving into the gaming market as a developer or publisher could be sometime away.
"I think that's a long way off if we were going to get there," said Cowley.
"It's quite a big stretch for us to be a developer or publisher in the games industry. The games industry seem to be much harder from where I sit in the television world. We're also built differently as we tend to create content on a local basis as opposed to an international level like the games industry."
The company, however, states that it has no plans to move into full videogame production or developing in the near future but would like to partner with publishers on future projects.
"As we move into the digital distribution of content and the growth of services like Xbox Live and the digital distribution of games, we see that as quite an interesting outlet for our video-based content alongside games on the same platform," said Peter Cowley, managing director of digital media for Endemol UK.
"Xbox Live could be a great revenue earning distribution platform at some time in the future.
"The subscription model we see in massively multiplayer gaming is very interesting and potentially appealing, but it seems very hard to achieve," admitted Cowley.
Endemol says it has a £15 million investment fund for digital expansion, though this will initially be used to pay for participation TV, gambling and IPTV projects.
The firm recently partnered with Electronic Arts to create an online social network experience called Virtual Me, but says moving into the gaming market as a developer or publisher could be sometime away.
"I think that's a long way off if we were going to get there," said Cowley.
"It's quite a big stretch for us to be a developer or publisher in the games industry. The games industry seem to be much harder from where I sit in the television world. We're also built differently as we tend to create content on a local basis as opposed to an international level like the games industry."
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