Microsoft confirms Xbox 360 UK price cut
The firm made the announcement this morning, confirming that the Xbox 360 with a 20Gb hard drive and one wireless controller will be reduced by £30 to £249.99.
Furthermore, the entry level Xbox 360 Core console, which is aimed at those making their first foray in gaming, will be cut by £20 to £179.99.
The company has announced the cuts as it prepares to launch the Xbox 360 Elite this Friday and is attempting to reposition all of its consoles in the run up to the crucial Christmas season.
“We’re pleased to be able to offer Xbox 360 at a new, lower estimated retail price,” said Stephen McGill, Head of Gaming & Entertainment for Xbox UK. “We pioneered the successful concept of multiple products for multiple categories of consumer. First-timers will love the Xbox 360 Core system, which offers an affordable entry into high-definition gaming.
"Whether it’s our lead in console sales, record-setting games and accessory attach rates or our leading online service, evidence is everywhere that Xbox is thriving,” continued McGill. ”When you combine that momentum with these great-value offerings with our unbeatable Christmas game line-up, it’s clear that Xbox 360 is uniquely placed to take the UK by storm this Christmas.”