Argos steps up its videogame presence

High-street stalwart Argos has announced its intention to increase its presence in the lucrative videogame market in the run up to Christmas.

The firm's latest catalogue features 27 pages dedicated to videogames, compared to just 18 pages in last year's autumn/winter edition.

A total of 290 software titles are included in the publication, which is a major increase for the chain.

An Argos spokesman told MCV: "This increased commitment has enabled us to introduce a dedicated ‘coming soon’ section across the platform ranges, informing customers of new titles we will be stocking later in the year.

“We have also included promotional material in the catalogue to draw attention to the new extended online range, which features over 200 additional games and is updated continually. This focus on developing our video games range shows it is a key area of growth within the company and highlights our commitment to delivering more choice for all our customers.”