Gaming
Noel Edmonds quiz signs up games firm
Published Wednesday, Aug 22 2007, 13:19 BST | By David Gibbon
Publisher 505 Games has signed a sponsorship deal with new Noel Edmunds-hosted TV quiz show Are you Smarter Than A Ten Year-Old?
The daytime series, which will debut this October on Sky One and will by hosted by Noel Edmunds and presented by Dick and Dom, will see contestants asked a series of questions taken from primary school syllabus textbooks.
The deal will see 505 Games promote its family titles before the show's launch, during the opening and closing credits and in-between breaks.
Titles lined-up for the promotion include Cooking Mama, Fashion Designer: Style Icon, The Destiny of Zorro, Brunswick Pro Bowling and Dolphin Friends.
“Are You Smarter Than A Ten-Year-Old? is going to be one of Sky One’s most talked-about shows this autumn and our sponsorship reflects our ongoing commitment to high profile mainstream marketing towards the family market,” said Alison Mitchell, 505 Games’ European marketing manager. “505 Games is thrilled to be partnering with Sky as our games are perfectly suited to Sky One’s cross family audience.”
The daytime series, which will debut this October on Sky One and will by hosted by Noel Edmunds and presented by Dick and Dom, will see contestants asked a series of questions taken from primary school syllabus textbooks.
The deal will see 505 Games promote its family titles before the show's launch, during the opening and closing credits and in-between breaks.
Titles lined-up for the promotion include Cooking Mama, Fashion Designer: Style Icon, The Destiny of Zorro, Brunswick Pro Bowling and Dolphin Friends.
“Are You Smarter Than A Ten-Year-Old? is going to be one of Sky One’s most talked-about shows this autumn and our sponsorship reflects our ongoing commitment to high profile mainstream marketing towards the family market,” said Alison Mitchell, 505 Games’ European marketing manager. “505 Games is thrilled to be partnering with Sky as our games are perfectly suited to Sky One’s cross family audience.”
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