EA Sports chief Peter Moore believes that getting involved in social networking ideas and offering sports fans up-to-date news and information is the way the firm needs to go.

"That could mean broadcast sports, sports camps, the ability to license consumer products around the EA Sports brand," Moore told the New York Times. "That means technology that brings sports to life for coaches, players and television viewers, and it means services online for sports fans to connect with one another."

During his stint at Microsoft Moore was an ambassador for Xbox Live and he hinted that future EA Sports game GameShow could appear on the service alongside the PlayStation Network.

Moore also wants his firm to provide sports fans with news information, adding he doesn't believe they should have to go to a dozen other sites to catch up. "I think we have an opportunity to aggregate information and bring it to life with video technologies," he explained.

EA Sports has already made some advancement in this area, having introduced podcasts, news steams and interactive leagues to FIFA, and the publisher is aims to offer full 11 vs 11 online play in the future.