Gaming

Online gaming outstrips music sales

Published Wednesday, Sep 12 2007, 12:52 BST | By David Gibbon
A report by Strategy Analytics has revealed that online gaming is now officially outselling both video and music in the digital entertainment market.

The firm has stated that the online games market generated $3.8 billion dollars in 2006 and is predicted to grow to $11.8 billion dollars by 2011, with online sales accounting for one third of all software revenue.

"The rapid growth of the addressable market for digital distribution of both PC and console games will clear the way for distribution of mainstream hit titles which has up to now been restricted to the physical retail channel," said Martin Olausson, director of digital media research.

"The main driver for sustained growth in the online games market will be the continued uptake of broadband services around the world," added David Mercer, principal analyst at Strategy Analytics.

"Additionally, the very lucrative revenue opportunity in both the massively multiplayer segment and the electronic sell through market will continue to attract new entrants into the online games market."
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