Gaming
Following reports that Sony intends to axe its 60Gb PlayStation 3 model, gamers have showed support for the system by snapping it up in their droves.
The 60Gb model, which features PS2 backwards compatibility, was responsible for 89% of all PS3 sales last week, with the 40Gb model collecting just 11%.
“PS3 went up by 178% over the previous week, which puts it third in terms of overall hardware sold behind DS Lite and Wii,” said ChartTrack director Dorian Bloch. “It was PS3’s biggest week since weeks one and two in March.”
Gamestation head of product Anna Downing told MCV: “The recent PS3 price drop and introduction of the new 40Gb model certainly brought about increased interest at store level. An increase in sales was highly evident during the first week of the new RRP.
“Being a specialist retailer, Gamestation enjoyed success on the 60Gb model in particular, and would expect volumes to continue rising on the 40Gb version over the coming weeks. The timing of the strategy has been perfect, with the new lower entry price coming in just as we approach gifting season.”
HMV senior accounts manager Jason Brooks, added: "The sales increase has been pretty phenomenal, with the 60Gb offer particularly appealing to our customer base.
“A lot of our technically savvy customers will have been persuaded to buy now because of the additional functionality of the 60Gb machine – demand has continued to be high. We believe demand for the 40Gb version will increase significantly as we enter Christmas trading.”
The 60Gb model, which features PS2 backwards compatibility, was responsible for 89% of all PS3 sales last week, with the 40Gb model collecting just 11%.
“PS3 went up by 178% over the previous week, which puts it third in terms of overall hardware sold behind DS Lite and Wii,” said ChartTrack director Dorian Bloch. “It was PS3’s biggest week since weeks one and two in March.”
Gamestation head of product Anna Downing told MCV: “The recent PS3 price drop and introduction of the new 40Gb model certainly brought about increased interest at store level. An increase in sales was highly evident during the first week of the new RRP.
“Being a specialist retailer, Gamestation enjoyed success on the 60Gb model in particular, and would expect volumes to continue rising on the 40Gb version over the coming weeks. The timing of the strategy has been perfect, with the new lower entry price coming in just as we approach gifting season.”
HMV senior accounts manager Jason Brooks, added: "The sales increase has been pretty phenomenal, with the 60Gb offer particularly appealing to our customer base.
“A lot of our technically savvy customers will have been persuaded to buy now because of the additional functionality of the 60Gb machine – demand has continued to be high. We believe demand for the 40Gb version will increase significantly as we enter Christmas trading.”
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