Gaming
Miles Jacobson, managing director of Football Manager 2008 developer Sports Interactive, has said no money was spent on securing the mass media coverage its number one title has received, including a deal with soft drink Coke Zero.
The game, currently sitting at the top of the all-formats games chart, has enjoyed exemplary editorial coverage that has seen it feature prominently via various media.
Jacobson also revealed that Coke Zero is to offer their consumers a free downloadable demo of the game on special promotional packs in the next few months.
“None of it has cost us a penny, even the Coke Zero deal,” Jacobson told MCV. “We’ve been more active with PR for FM2008 than in any previous year – and we’ve been rewarded with our best ever coverage. The different media we’ve appeared in understand what Football Manager means to football fans.”
The game, currently sitting at the top of the all-formats games chart, has enjoyed exemplary editorial coverage that has seen it feature prominently via various media.
Jacobson also revealed that Coke Zero is to offer their consumers a free downloadable demo of the game on special promotional packs in the next few months.
“None of it has cost us a penny, even the Coke Zero deal,” Jacobson told MCV. “We’ve been more active with PR for FM2008 than in any previous year – and we’ve been rewarded with our best ever coverage. The different media we’ve appeared in understand what Football Manager means to football fans.”
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