Topless model launches 'Simpsons' game

Hoping that sex really does sell, publisher Electronic Arts hired the talents of Page 3 girl Keeley Hazell to unveil its Simpsons game to crowds in London's Trafalgar Square.

Keeley Hazell, known for her 32E bra size to UK tabloid newspaper readers, pressed the right button to drop a curtain behind which were details of the firm's cartoon spin-off.

The Simpsons game, which features a storyline crafted by the show's Emmy award-winning writers, sees characters Homer, Marge, Bart and Lisa use all-new powers to save Springfield from an array of villains.

Utilising a full cast of voice actors from the TV show and movie, the game is released this Friday on DS, PS2, Wii and Xbox 360, with the PlayStation 3 and Portable PlayStation editions available from November 9.