Gaming
The CEO of the world's largest videogame publisher has told a business school that game prices must drop for the industry to remain lucrative.
John Riccitiello, chief of Electronic Arts, said that the standard price of £49.99 for next-gen software would have to be restructured, and added that EA may be one of the first to experiment.
“In the next five years, we’re all going to have to deal with this,” Riccitiello told Berkley Hass School of Business.
“In China, they’re giving games away for free. People who benefit from the current model will need to embrace a new revenue model, or wait for others to disrupt.”
John Riccitiello, chief of Electronic Arts, said that the standard price of £49.99 for next-gen software would have to be restructured, and added that EA may be one of the first to experiment.
“In the next five years, we’re all going to have to deal with this,” Riccitiello told Berkley Hass School of Business.
“In China, they’re giving games away for free. People who benefit from the current model will need to embrace a new revenue model, or wait for others to disrupt.”
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