Sony has granted DS readers the chance to watch its new £4 million PlayStation 3 advertisement in full ahead of its first airing on TV.

The advert, which has been created by agency TBWA, will "introduce a cast of unusual characters which each exemplify the amazing theatre of entertainment available".

Marketing director at Sony Alan Duncan said: “The new campaign is designed to showcase the wealth of entertainment available on PS3 with a creative that both entertains and informs in equal measure. The television ad represents a spectacular celebration of the different entertainment experiences that PS3 has to offer.”

The ad, which will be shown in both 60 and 30-second TV spots, will be shown on TV for the first time today.