UK Edition
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Microsoft has matched the £4 million figure Sony is spending promoting its PlayStation 3 console in the run-up to Christmas
“We’re spending over £4 million in the UK this festive season talking about how, with over 300 games on Xbox 360 this Christmas, there really is something for everyone,” said Microsoft UK’s head of gaming and entertainment Stephen McGill. “Naturally a lot of this goes on advertising, the bulk of which is television that’s been running for a couple of weeks now and continues through the rest of the year.”
The main focus of the Xbox 360 Christmas promotional campaign is on TV advertisements to ‘bring friends and families together’.
“The TV ad really sums up what Xbox is all about,’ added McGill. “Whilst we pride ourselves on offering the very best titles for a devoted gaming audience, we also have a number of titles that literally anyone can pick up and play. This campaign is all about our broadening message in the run-up to Christmas.”
